How to Advertise in ChatGPT: OpenAI Ads Tutorial (Step-by-Step)

Scott Redgate
リアクション
2026年05月21日
Want to learn how to set up an advertising campaign in OpenAI and have your ads show directly within ChatGPT? 🤔 In this video, I’ll show you exactly how to navigate OpenAI's new self-serve ads platform step-by-step!
✅ PPC Cost-Cutting Cheatsheet: https://www.scottredgate.com/cheatsheet

The day is finally here where you can apply for access to ChatGPT advertising. Once you're granted access, creating a campaign only takes a few minutes—but there is a massive catch you need to know before spending your budget. 🔍

In this video, we'll cover:
👉 ChatGPT Ad Costs: Why OpenAI traffic can be up to 5x more expensive than Google Ads. 💰
👉 Campaign Objectives & Budgets: How to set up clicks, daily budgets, and max CPC limits safely. 📊
👉 URL Tracking Secrets: How to use Google's Campaign URL Builder so you don't fly blind in Google Analytics. 💻
👉 Context Hints vs. Keywords: How to describe your target conversations and expand your list using AI. 💡
👉 Creating Your Ad: Step-by-step ad creation including headlines, descriptions, and image uploads. 🛡️
👉 ChatGPT vs. Google Ads: A realistic look at current click-through rates, traffic volume, and performance. 🚫

If you want to test the waters with OpenAI advertising but want to make sure you do it right without blowing through your budget, this tutorial is for you!

Other resources:
🛠️ The tools I use to grow my business: https://www.scottredgate.com/toolkit
👉 For more money-saving marketing tips, visit https://www.scottredgate.com/
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💬 Contact Me: https://www.scottredgate.com/contact
💪 AI Online Marketing Playbook: https://www.scottredgate.com/playbook
👉Google URL Builder: https://ga-dev-tools.google/campaign-url-builder/

Timestamps
0:00 Introduction to ChatGPT Advertising
0:24 OpenAI Self-Serve Ads & Costs
1:09 How to Create an OpenAI Campaign
2:38 Setting Your Max CPC Bid Limits
3:46 Tracking ChatGPT Traffic in Google Analytics
4:54 Using Context Hints for AI Targeting
5:38 Creating Your ChatGPT Ad & Final Review
6:50 ChatGPT Ads vs. Google Ads Performance