South Korea’s Gen Z is turning to 'dopamine sites'— fake delivery apps and virtual break rooms that mimic real services but remove checkout, purchases or conversation. Built by indie devs and digital creators, these platforms let users simulate rewards (browsing menus, filling carts) or join silent “smoking” breaks with strangers. Psychologists say the rituals offer brief emotional relief and curb cravings without consequences, reflecting burnout, economic pressure and social isolation. Unlike attention-driven apps, dopamine sites prioritise low-pressure comfort over engagement metrics. Critics worry they soothe symptoms rather than root causes, but their viral rise reveals new digital coping trends.

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